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Keuka Lake Association




Originally, Steve was born and raised in the central upstate New York area.
Steve has traveled and worked all around the world and for the last 20 years he
and his wife Betty have had a home on Keuka Lake. Steve was Chairman and Chief
Executive Officer for EB Brands, a global consumer products company with world
renowned brands. While at EB Brands, Steve also held positions as Chief
Operating Officer, Chief Financial Officer and Chief Information Officer.
During his career, Steve has held strategic executive management roles in major
companies representing wide-ranging industries such as telecommunications,
consumer goods manufacturing, retail, and health-care software development. He
has worked with some of the best brand names in their respective industries
such as Brookstone, Timberland, Bausch and Lomb, Fays Drugs, Health Care Data
Systems and Adaptive Broadband.

Steve received his Bachelor of Science Degrees in Computer Science and
Financial Accounting from Syracuse University and his Master of Business Administration
from the William E. Simon School of Business at the University of Rochester.
Steve and his wife Betty live here year round with their Labrador Retriever,
Rowdy and share the joys of living on Keuka Lake through all four seasons with
anyone who will listen including their son Marc, his wife Susan and grandson
Lucas who reside in Syracuse. They also love entertaining their extended family
from the Buffalo/Rochester/Utica areas who know just how lucky we are to call
Keuka Lake home.



Mike has been connected to Keuka Lake since childhood, when he spent summer
vacations here with family. He and his wife Rita purchased a “sweep-out”
cottage here in 1983. Fifteen years ago they built a home on the lake and are
now permanent residents.
Mike has a Masters degree from SUNY Albany and BS degree from Union College.
In 1997 he sold a regional commercial insurance business with offices in
Buffalo, Rochester, Syracuse and Albany. For the following fifteen years he
directed an in-home senior safety program for Lifespan in Monroe County.
Since moving full-time to Keuka, Rita and he have been active with the Finger
Lakes Boating Museum. Mike previously served on the KLA Board from 2010 thru
2016…as Chair of the Membership Committee and also active on the Nav &
Recreation Committee. When not visiting his two children and still doing
volunteer work for Lifespan, Mike spends time on photography, “golf” and



Ira is an avid and active sailor/boater, NY State Safe
Boating Course instructor and long-term member of the United States Power
Squadron, now known as Americas Boating Club.
Ira has a BS and MS in Mechanical Engineering from RPI and
MBA in Finance from the Simon School, U of R.
He is Retired from Kodak as Director of Strategic Planning
with experience in manufacturing, product development and marketing
Ira and his family have lived in Fairport, London and
Monroe, CT and have enjoyed their cottage on Keuka since 2003 and a winter
house in Penn Yan since 2009. Ira has served on the KLA Navigation Committee
since 2013 and was the committee chair from 2014 to 2020 bringing his strengths
in boating education and vessel safety.
Ira also volunteers with the Hillside Family of Agencies and
is a past Treasurer and member of the Board of Snell Farm in Bath as well as a
member of the Hillside Finance Committee.
Ira has been involved with the Boy Scouts for over 35 years
and is the past chair of the Mohawk District Committee and was recognized with
the Silver Beaver award in 2017.



Diane and her family have been part of Keuka since 1950, at the family home on Crosby Point. This early life experience created a strong bond and desire to protect the uniqueness of Keuka Lake
As a graduate of Elmira College with a BA in Economics and of Cornell University with an MBA, Diane brings both educational and business experience to the KLA.

Diane worked for Cornell University in the Charles H. Dyson School as Business Administrator for Cornell’s largest undergraduate teaching department. Responsibilities included financial management of revenue and expenses, assistance to faculty with such things as grant proposals and human resource allocations.
Also in her career, Diane has spent a number of years in the field of corporate merchandising.



Margo retired from education after 30 years, 3 years as an elementary teacher and 27 years as a reading specialist. She taught 7 years for Penn Yan Central School in Dresden & Branchport and then 20 years in Fairport. Margo grew up in Elmira and received both her Bachelor’s and Master’s Degrees from Elmira College. Her family has owned property on Keuka Lake for three generations, first on W. Lake Rd. and then her parents purchased property on E. Lake Rd. and ran a girls’ camp, called The Elms, for 10 years. After the majority of the property was sold, her family continued to live north of there until she and her husband, Fletch, sold it to move to Penn Yan and live close to the golf course as they are both avid golfers.

Keuka Lake - Tree


Founded in 1956, the Keuka Lake Association, with over 1700 members, provides a unified voice for those who love Keuka Lake. Our mission is to preserve and protect Keuka Lake and its natural beauty for future generations.

Keuka Lake Association is a 501(c) (3) organization (a non-profit tax exempt organization under IRS rules). This distinction is defined by our service to the public and how we are mission-driven as opposed to profit-driven.

Gifts, donations and membership dues paid to our organization are used in direct service to the overall mission to preserve and protect Keuka Lake. Membership dues, donations and gifts are tax deductible to the extent permitted by law. Consult your professional tax preparer if you have specific tax related questions.