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Keuka Lake Association




Originally, Steve was born and raised in central upstate New York area. Steve has traveled and worked all around the world and for the last 25+ years he and his wife Betty have had a home on Keuka Lake. Steve was Chairman and Chief Executive Officer for EB Brands, a global consumer products company with world renowned brands. Steve also held positions as Chief Operating Officer, Chief Financial Officer and Chief Information Officer for some of the best brands such as Brookstone, Timberland, Bausch and Lomb, Fays Drugs, Health Care Data Systems and Adaptive Broadband.

Steve received an AAS in Computer Mathematics and Statistics from SUNY,  Bachelor of Science Degrees in Computer Science and
Financial Accounting from Syracuse University and his Master of Business Administration from the William E. Simon School of Business at the University of Rochester.

Steve and his wife Betty live here year-round with their Labrador Retriever, Nellie.  In addition, their son Marc and his family visit as frequently as possible.



John Hagreen along with wife, Diane and four children have owned a home on East Lake Road in Urbana for approximately 18 years.  John is a 1979 graduate of LeMoyne College and has worked for Pitney Bowes Inc. In various capacities for the past 35 years.  His most recent position is Major Account Sales Manager.  His interests have mostly been very community based with a lot of time and effort spent on the Honeoye Falls Youth Baseball Board along with the Mendon Town Council John is interested in protecting the water quality of the Keuka Lake and beauty of the watershed.  John has been a previous member on the KLA board playing an active role in the membership committee.



Diane and her family have been part of Keuka since 1950, at the family home on Crosby Point. This early life experience created a strong bond and desire to protect the uniqueness of Keuka Lake
As a graduate of Elmira College with a BA in Economics and of Cornell University with an MBA, Diane brings both educational and business experience to the KLA.

Diane worked for Cornell University in the Charles H. Dyson School as Business Administrator for Cornell’s largest undergraduate teaching department. Responsibilities included financial management of revenue and expenses, assistance to faculty with such things as grant proposals and human resource allocations.
Also in her career, Diane has spent a number of years in the field of corporate merchandising.



Keuka Lake - Woody


Founded in 1956, the Keuka Lake Association, with over 1700 members, provides a unified voice for those who love Keuka Lake. Our mission is to preserve and protect Keuka Lake and its natural beauty for future generations.

Keuka Lake Association is a 501(c) (3) organization (a non-profit tax exempt organization under IRS rules). This distinction is defined by our service to the public and how we are mission-driven as opposed to profit-driven.

Gifts, donations and membership dues paid to our organization are used in direct service to the overall mission to preserve and protect Keuka Lake. Membership dues, donations and gifts are tax deductible to the extent permitted by law. Consult your professional tax preparer if you have specific tax related questions.